Baku is rising in popularity as one of the preferred tourist destinations. Nearly 1.8 million tourists visited the capital city of Azerbaijan in 2024, marking a 30% increase compared to the same period in 2023.
What attracts tourists to Baku? History, culture, and modern attractions are popular choices. The most famous destination is the Old City that includes the Palace of the Shirvanshahs and the Maiden Tower. This location is the country’s first UNESCO World Heritage Site. Another popular destination is The Ateshgah of Baku, a temple built by Hindu, Sikh, and Parsi traders in the 17th and 18th century. The country also boasts of mountain resorts, museums, and national parks, including the famous Gobustan National Park that has rock carvings dating back to 20,000 years.
Several factors could contribute to Baku’s rising popularity as a tourist destination. A fairly easy e-visa process allows visitors from 93 countries to visit the country for a 30-day period. Travelers can obtain a visa within 10 days at a minimal fee of USD 30. Apart from the ease of entry, Baku offers a stunning blend of European and Asian cultures, cuisine, and landscapes, giving visitors a unique experience. The Azerbaijan Government has also actively promoted tourism, sponsoring Athletico Madrid jerseys that carried the slogan “Azerbaijan – Land of Fire” in 2017 and later in 2018 with the “Take another Look” campaign.
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